About
Since going freelance I've had the privilege of working on some top brands, high profile campaigns and gained 360 experience across multiple industries. While this work belongs to the creatives who had the vision and also the teams that executed it, I led on project governance behind the scenes and owned the end-to-end delivery so that the clients' goals were met and the teams were clear on what to do in order for the assets to be delivered on time, to budget and to the highest possible standard.
Portfolio
So many YouTube videos, so little time. Cutdowns from the TV ad in every language, every orientation, with different products and copy, to be dynamically served to you — only for you to skip after five seconds. You're welcome.
Good job I set up the team to leverage AI automation to make this possible.
As this energy company shifted towards a more "digital-first" positioning, I led end‑to‑end delivery for a physical presence at digital recruitment fairs — including a large‑scale stand at ExCeL London.
The stand paired a clean‑tech aesthetic (bright whites, green motifs) with always‑on LED screens and iPad registration to cut down on paper waste — plus branded merch that was all the rage back then: branded water bottles and power banks. Leveraging a bp-owned VR Headset, we created a centrepiece to draw people in for which I also arranged a digital artist, allowing the recruiters the chance to open up the conversation as to how the Microsoft Hololens is actual tech used to monitor quality on an offshore site.
From ideas that fall out of creative development through to bumper PPM decks, I've shepherded live‑action shoots: sourcing talent, ordering wardrobe and props, booking crew, scouting locations, watching the budget, and making sure everyone knows where the nearest hospital is.
And also getting the stars of the show to sign their release forms.
Filmed in a petrol station overnight near Reading — sorry to ruin the glamour for you.
In 2022 bp first started to leverage its partnership with the EFL in order to drive engagement with the rewards app. This 30" cinema ad sat within an integrated campaign spanning cinema, radio, DOOH and social, all of which I managed from creative brief through to final delivery.
The Baileys website once echoed the bottle: dark brown, gold, and a bit heavy. In 2020 we overhauled it into a lighter, more contemporary expression of the brand that still stands today.
I worked with a designer and copywriter to reimagine the experience using the Baileys' brand world and TOV guidelines — and a food technologist to test all the recipes.
There’s nothing quite like spotting something you’ve worked on flank a busy road. It really makes you feel something. Something between pride and PTSD. Nevertheless I alway enjoy delivering subtle motion.
The algorithm always finds a way of serving me ads I’ve worked on. Just to haunt me. From straightforward IAB formats to more complex rich media, I've helped get a lot of pixels out there.
I don't fully share the industry's fascination with homepage takeovers and roadblocks, but they certainly grab your attention. If you like a big, bold HPTO, then here's some I've delivered for your viewing pleasure.
Huge fan of print. CMYK, ink weight, and the luxury of lots of real estate on a page to fit everything in with room to breathe. Best of all is the ability to deliver the material right up until the day before it lands in the readers' hands.
Taxi wraps can bake your brain: one side reads one way, the other has to mirror it, and you really don’t want a key visual content landing exactly where the door handle sits.
Close collaboration with creatives, artworkers, and printers keeps everything aligned, with work‑in‑progress checks so there are no nasty surprises when the client finally signs off.
A dream brief: working with mural painters who are as enthusiastic as they are meticulous. Lead times, paint drying windows, and decal decisions all matter when you’re dealing with intricate branding details on a large wall.
Delivered brand activation work including the Miller Genuine Draft DJ competition — bringing together talent, live experiences, and social content to keep the brand front of mind.
Bespoke campaign for the Belgian market with 3D animation of the boat carrying toys, plus sfx and music track to capture the user's attention on Meta.
Stop motion localisation across TikTok for emerging markets.
Social content for alcohol brands demands a careful balance of creativity and responsibility. Don't drink and drive, kids — and I make sure the work delivered reflects that.
DisneyLife was a precursor to Disney+ that few people remember. It existed, but back in 2015 audiences weren’t quite ready to shell out for yet another entertainment subscription, so it soon flopped.
It wasn’t for lack of great talent or content — and it was a rich learning ground in how to build and test CRM email campaigns.
I led scripting, storyboarding, and delivery for a three‑part internal animation series, bringing an organisation’s brand values to life in a way that felt clear and human.